Showcasing a walk-in fromagerie, gourmet pizza bar, coffee roasters and a dynamic printed glass façade, the new flagship Woolworths supermarket in Double Bay is the retail centre-piece of the Kiaora Lands redevelopment in Sydney.
A $110m joint venture, the redevelopment is the result of a decade long collaboration between Woollahra Council and Woolworths. Designed by Nettleton Tribe, the primary objective of this significant urban renewal project is the creation of a vibrant hub to engage and revitalise the retail and commercial centre of Double Bay.
The 5000sqm state of the art supermarket occupies an elevated position on Kiaora lane, a vehicle preferred service lane transformed into a pedestrian prioritised urban thoroughfare aimed at stimulating commercial opportunities throughout the precinct.
With extensive in-store offerings, the new Woolworths is a clear sign of supermarkets shifting focus to the customer experience in-store, while embracing creative architectural and design vision to create a unique and engaging external presence, demonstrated through an extensive printed glass façade.
‘Conceptually the design was to create a sense of movement as evident in the fluid patterns printed onto the glass’ states Andrew Wong from Nettleton Tribe, ‘however we also wanted to create actual shifts and movement in the appearance of the glass as viewed by passers-by.’
Covering 260sqm across three elevations, the façade incorporates the prominent use of green throughout the design, a conscious decision to connect to the green used in Woolworths’ corporate branding. Printed glass using ImagInk Ceramic Fritting, the single colour graphic pattern was nominated for printing on surfaces 2 and 4 of the 21.52mm heat-soaked panels, an aesthetic choice by Nettleton Tribe.
‘We looked at various techniques to achieve our concept of movement, however in the end having two ceramic frit printed surfaces became the most practical decision when budgetary and logistical considerations were taken into account.’ said Andrew.
‘The street frontage is designed to break down the scale of what could have otherwise been a long and monotonous façade, providing visitors and customers with an intuitive entry point into the elevated Woolworths retail level.’
The Woolworths supermarket isn’t the only eye catching example of creative materials use, and decorative treatments feature prominently within Kiaora Lane. An expansive public artwork screen features opposite the site of the new library, commissioned as the winning entrant of an artwork tender process run by Woolworths and selected by a panel made up of Woollahra Council appointed jurors.
Completed in March 2014, the glass façade is an inspiring example of what can be achieved within the public realm when digital ceramic fritting is combined with a shared creative vision by all stakeholders at the top of the development table.
Project Woolworths, Double Bay Location Sydney
Architect Nettleton Tribe Builder Ganellen Installer Hi-Tec
Glass 21.52mm Low-e Volume 260sqm
Processing Toughening & Heat Soak, Custom Laminate, ImagInk ceramic printing
Further information on the processes featured in this project can be found below: